## Terms and Conditions

### Membership Eligibility - There is no membership fee or cost to join. - Every member, regardless of the first purchase amount, will join the Rewards program at the “Member” Tier until the following day. - BASE: The “Member” Tier is open to any customer who provides their first name, last name, and email address. - Every new member, regardless of purchase amount, will earn at the 3% rate. - Email is required to become a member. Providing email does not automatically opt members into CRM marketing. - Phone number is optional. Providing a phone number does not automatically opt members into CRM marketing. - CRM customers can exist without being part of Rewards. Rewards members can exist without opting into CRM. - ALL customers will be enrolled with their first purchase so long as they provide the required information (first name, last name, and email address). - Employees are eligible to join the Rewards program. - The Curaleaf Rewards program is only valid within Curaleaf and Reef dispensaries. It is not valid on CuraleafHemp.com, SelectCBD.com, or on purchases made through third-party sellers.

### How to Earn **Base** - Members earn base points on every purchase made in a Curaleaf-owned retail dispensary or through the Curaleaf website for an online order for in-store pickup or delivery. **Bonus** - Members can earn bonus incentives for completing designated activities, which could include, but are not limited to, completing a survey, attending an event, or other means of interaction outside of a purchase. These bonus opportunities will be available to all customers in a designated geographic area (i.e., a state or store). - Members can earn additional benefits based on points earned within a calendar year. Benefits will be awarded in three tiers. Benefits become richer as members elevate through tiers. - Bonus opportunities are intended for qualified recipients and may not be applicable to all members.

### How Points Are Calculated - All products, including discounted products, are eligible. - Points earning will be awarded based on pre-tax and post-discount amount. Exclusions: taxes, delivery fees, returns, and recalls - Points will be awarded at tier level dependent on a customer's recorded annual spend. **The “Base” Tier** - The “Base” Tier is for members who spend $0–$799 within the calendar year. - Points will be awarded at 3% cashback as points (i.e., $1 = .03 points earned). **The “Elite” Tier** - The “Elite” Tier is for members who spend $800–$4,999 within the calendar year. - Points will be awarded at 5% cashback as points (i.e., $1 = .05 points earned). **The “VIP” Tier** - The “VIP” Tier is for members who spend $5,000 or more within the calendar year. - Points will be awarded at 8% cashback as points (i.e., $1 = .08 points earned).

### How Points Are Redeemed - Members will be able to redeem Curaleaf rewards points in the form of money off purchases at Curaleaf-owned retail dispensaries or through the Curaleaf website for an online order for in-store pickup or delivery. - 1 point = $1 off at Curaleaf-owned dispensary locations or online at Curaleaf.com for in-store pickup or delivery. - Points cannot be redeemed for cash. - Points cannot be transferred to another account. - Points expire after 90 days of no shopping activity on the profile. - In Ohio, points can only be redeemed on non-cannabis products.

### When Points Expire - Points expire after 90 days of no purchase activity. - At that time, points will be zeroed out within the account. - Unused points have no cash value. - Customers cannot use points to create a negative value transaction resulting in Curaleaf giving cash back.

### Tier Eligibility - BASE: The “Member” Tier is open to all customers who shop at Curaleaf and spend $799.99 or less per calendar year. - ELITE: The “Elite” Tier is for members who spend $800–$4,999.99 in a calendar year. - VIP: The “VIP” Tier is for members who spend $5,000 or more within the calendar year. - Customers will automatically be elevated once they reach the tier threshold and will be notified via email. - Employees can join and participate fully in the Rewards program; they will be automatically entered to earn in the 5% cashback tier.

### Tier Terms - Elevated tier status is good for the calendar year in which the member qualifies and the following full calendar year. Annual requalification is required. If a member does not requalify for a certain tier status, the member will revert to the previous tier status. - Example: If customer X qualifies into Elite in 2023, they will remain in the “Elite” Tier in 2024. If they don't requalify in 2024 by hitting the $800+ threshold, they will revert to the “Member” Tier in 2025.

### Membership Cancellation - Members may cancel their rewards account at any time by informing a store associate. Upon cancellation, any unused points accrued in the account will be forfeited and cannot be redeemed. - Curaleaf may choose to suspend or terminate an account at its discretion, if the customer is no longer in good standing or participated in fraudulent activities.

### Termination Policy - Curaleaf reserves the right to change the Rewards program and its policies without prior notice or consent.

Join Curaleaf Rewards today!